This is largely explained in a video on the registration page. For years Lions Ground has served people free of charge unbiased and factual journalism and income was earned through Adsense.
Today we live in an era where information is suppressed in various ways, mainly by sabotaging financially. Information on Lions Ground is protected in this way against spies of powerful companies.
Lions Ground wants to continue as a crowdfunding news platform so that nobody can influence freedom of information.