Last week the Toronto-based video platform Rumble filed a lawsuit against Google LLC for monetary damages reaching $2,000,000,000 that Rumble has sustained and continues to sustain as a proximate result of Google’s antitrust violations.
Rumble says that Google manipulated the algorithm in such a way Rumble videos are being pushed away, resulting in YouTube content at the top of the search result.
Rumble states on their blog: “by unfairly rigging its search algorithms such that YouTube is the first-listed links ‘above the fold’ on its search results page, Google, through its search engine, was able to wrongfully divert massive traffic to YouTube, depriving Rumble of the additional traffic, users, uploads, brand awareness and revenue it would have otherwise received.”
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The Canadian website claims a gigantic revenue loss because the search engine Google refers 9.3 billion views to YouTube that is meant for Rumble. Even if a small portion of 9.3 billion views ended up on Rumble.com, this company could have generated 100 million video uploads. In short, Rumble and content creators miss out on a lot of revenue.
Chris Pavlovski, CEO of Rumble, stated: “As stated in the complaints filed by the Department of Justice and many state Attorneys General against Google, Google uses its search engine monopoly to wrongfully achieve and maintain monopolies for its many companies, and in this case, we have indisputable proof that it does so for its YouTube platform, harming competition, competitors and consumers.
Google’s monopoly power is being used to unjustly and wrongfully deprive Rumble of the views, users, uploads, and consumer awareness, and the revenue for it and its content creators, that would be theirs in an un-rigged marketplace.”
Rumble isn’t the first to claim that Google is guilty of favoritism. In a 2014 Independent publication Dailymotion says YouTube is unfairly dominant.
The French video platform Dailymotion is the second-largest video platform in Europe after YouTube. It was founded just a month after YouTube, has so far failed to match its American rival’s growth. Giuseppe de Martino is angry because his company is struggling to compete with YouTube.
He claims that sometimes when internet users search Google for Dailymotion videos they mysteriously don’t appear – yet YouTube-hosted alternatives appear among results. Google denies this.
He is frustrated that the European Commission, after eight years of investigating allegations of Google malpractice, has not been tougher on the Silicon Valley giant.
“Europe should be aware that the US is ruling the digital world and Europe should react,” he says. Google was given an all-clear over its search practices this year after a long-investigation by EC anti-trust chief Joachin Almunia.
The power of companies like Google is enormous, it is even more powerful than a country such as the Netherlands.
The wind farm in the Dutch Wieringermeer does not provide residents green energy for locals, which was the original plan, but goes directly to Google’s data center. The ironic thing about this story is the locals have to pay for this.
Here are the following points that show Google is extremely powerful:
- Google attends secret Bilderberg meetings
- YouTube signs agreement with European Commission in 2016
- Google’s Double Irish, Dutch sandwich tax avoidance
- Google build wind mill parks for data center and let locals pay
- Algorithm manipulation
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