Lions Ground is dedicated to combating misinformation and protecting genuine stories. Our mission is to provide the public with accurate information, helping them make informed decisions. Founded in 2006 after a personal encounter with a hoax, Lions Ground has grown into a trusted source for fact-checking and debunking false claims. We are committed to truth, transparency, professionalism, and independence in all our investigations.
Our Story
In 2006, the journey of Lions Ground began under a different name, sparked by a personal encounter with a hoax UFO video. This experience of being misled ignited a passion and a mission to combat misinformation and disinformation. The name Lions Ground symbolizes our unwavering commitment to protecting real stories and uncovering the truth.
Our Mission
At Lions Ground, our mission is to safeguard genuine narratives by fighting false information with factual, verified content. We believe in empowering the public with the knowledge needed to make informed decisions. By educating our audience with accurate information, we ensure they can discern truth from deception and make educated choices about the stories they encounter.
By educating the public with accurate information, we empower individuals to make informed decisions. Our work helps people discern fact from fiction, fostering a more informed and aware society.
One notable example of our impact is when investigative journalist Ross Coultart used our findings to correct his own statements about a supposed NASA live feed video. He publicly acknowledged our work, which helped ensure the accuracy of information being shared with the public. Coultart initially tweeted a misleading video, but after learning from our investigation, he corrected his stance, demonstrating the importance and influence of our fact-checking efforts (source, source).
Additionally, Uri Geller referenced our work on his official website, further validating our commitment to truth and transparency (source).
Our Approach
We leave no stone unturned in our quest for truth. Our process starts with the claim and delves deep into its roots, thoroughly examining every piece of evidence. This includes investigating the claimant, technically analyzing materials, interviewing witnesses, and consulting experts when necessary.
Core Values
- Truth: We are dedicated to uncovering and presenting the truth.
- Transparency: Our processes and findings are open and clear to our audience.
- Professionalism: We maintain high standards in our investigations and reporting.
- Independence: Remaining unbiased is crucial to preserving the purity of our core values.
Meet the Founder
Lions Ground is spearheaded by a seasoned expert with over 24 years of experience in digital content creation, fact-checking, and journalism. This extensive background, dating back to 2000 in digital media and 2007 in hands-on fact-checking, provides a strong foundation for our investigative efforts.
Professional Background
Our founder’s expertise spans digital media (video, image/photo creation, audio) and technical skills in PHP & MySQL. This unique blend of skills ensures a thorough and technical approach to fact-checking, particularly in analyzing visual content.
Personal Motivation
A deep-seated disdain for lies and a personal encounter with disinformation have been the driving forces behind Lions Ground. Heathcliff explained: “Being a victim of a hoax myself, I understand the profound impact of false information, which fuels my dedication to this cause.”
Technology and Innovation
Lions Ground stays at the forefront of technology. We develop custom tools and are currently working on AI software designed to analyze data in images and videos, ensuring our fact-checking methods evolve with technological advancements.
Audience Engagement
Our primary audience hails from the United States, predominantly males aged 35 to 65, interested in conspiracy-related stories but open to the truth. We engage our audience through social media platforms and our website, lionsground.com, where we provide transparent and factual content.
Feedback and Impact
We receive positive feedback from our audience, who appreciate our dedication to debunking misinformation. Comments like “Thank you for a great presentation!” and “This channel should have millions of subscribers, it’s so underrated and good,” reflect the impact of our work (source, source).
Lions Ground has garnered significant attention from both the public and media outlets. Our investigative work has been featured in The Sun, where our fact-checking efforts have sparked considerable debate. In 2017, we exposed the inaccuracies in videos posted by the popular YouTube channel SecureTeam10, leading to widespread discussion. The Sun covered this story, highlighting our claims that SecureTeam10’s videos, which allegedly showed extraterrestrial phenomena, were misleading and damaging to legitimate UFO research (source).
However, this exposure also led to a negative response, with SecureTeam10 issuing a rebuttal through The Sun, attempting to discredit our work by attacking the professionalism of Lions Ground. Despite this, our commitment to truth remains unshaken, as we continue to hold all content creators accountable for the accuracy of their claims (source).
Challenges and Resilience
Operating independently comes with challenges, particularly in reach and financial support. Since the YouTube ad boycott in 2016, we have faced daily struggles, but our commitment to truth keeps us moving forward.
Notable Achievements
One of our significant achievements includes exposing the world’s largest UFO channel, highlighting the fraudulent nature of his content. Our work has prevented countless individuals from being misled and financially exploited by false claims.
One of Lions Ground’s significant achievements was exposing a YouTuber who falsely claimed to have cancer to solicit donations. By investigating and speaking with his former friends, who had raised money for him believing he was terminally ill, we uncovered the truth behind the scam. Our exposure of this hoax prevented many people from being further misled and financially exploited. This case is a clear example of how our work protects the public from fraud and misinformation, holding those who spread lies accountable.
One of our most significant achievements was when our investigation into the popular YouTube channel SecureTeam10 was featured in The Sun. We presented a detailed dossier proving that many of the channel’s videos were fabricated or misleading. This report not only challenged the authenticity of the content but also highlighted the broader issue of misinformation in the UFO community. Despite facing backlash, including a retaliatory piece in The Sun where SecureTeam10 attempted to undermine our credibility, our findings have been crucial in promoting transparency and honesty in online content (source, source).
Vision for the Future
Our long-term goal is to launch a TV studio and show where debunkers explore conspiracy-related locations worldwide. We also aim to develop AI software that enhances our ability to analyze and identify false information in audio, photos, and videos.
Community and Independence
We value our independence, choosing not to engage in partnerships that could compromise our objectivity. Instead, we reward our community with valuable content on our YouTube channel, Lions Ground, and aim to build a free community platform on our website.
Final Thoughts
Lions Ground embodies a lifestyle dedicated to truth and integrity. We strive to leave a legacy of honesty, empowering the public to discern truth from fiction and fostering a more informed society. Trust no one blindly; seek the truth and make informed decisions.
